Atlético and Visit Rwanda: A Historic Agreement
Great news for the Atlético family! Atlético de Madrid has sealed a sponsorship agreement with Visit Rwanda, marking a milestone in the club’s history. This alliance, which will extend until June 2028, represents a significant economic boost for the Red and White entity and consolidates its presence on the international football scene.
Visit Rwanda, a brand with a strong presence in European football, joins the Atlético family as the first African sponsor in the club’s 122-year history. Their logo will appear on the front of the training and warm-up apparel of the first men’s team, with immediate effect for the remaining LaLiga matches and the Club World Cup.
From next season, it will also be present on the training and warm-up apparel of the women’s team. In addition, the African brand will have prominent visibility in the Metropolitano and on the club’s digital platforms, further strengthening the relationship between both entities. Jean-Guy Afrika, CEO of Rwanda Development Board, highlighted Rwanda’s ambition to position itself as a global destination, while Óscar Mayo, General Manager of Revenue and Operations of Atlético de Madrid, highlighted the importance of Visit Rwanda as a partner in the club’s international expansion. An alliance that promises great benefits for both!
