Cholismo turns 13: Diego Simeone's legacy at Atlético de Madrid
On December 27, 2011, Diego Simeone was presented as the new coach of Atlético de Madrid. Two days later, he gathered 5,000 people at the Vicente Calderón for his first training session. Since then, Cholismo has led the red and whites to eight titles and qualification for the Champions League for 12 consecutive years. Simeone has shown his ability to change discourses and strategies to keep his players motivated, and remains the ideal leader for the club’s project.
