Atlético: Unconditional Love on Valentine's Day
Atlético de Madrid has moved its fans on Valentine’s Day with an emotional video that celebrates loyalty and commitment, fundamental values of the club. Under the premise that “loyalty is also love,” the Rojiblanca institution has launched a campaign that highlights the eternal connection between football and life.
The video, in collaboration with the agency Sra. Rushmore, tells a moving story that highlights how affection and loyalty can transcend time and circumstances. In it, a man is shown visiting his ex-partner in the hospital, demonstrating unwavering affection and loyalty after more than two decades of separation. This audiovisual piece has deeply resonated with Atlético fans, who have praised the club’s initiative on social media, highlighting its ability to connect with fans through heartfelt campaigns that reflect the values that define the team: love and loyalty. Once again, Atlético de Madrid proves that it is more than a club, it is a way of life.
