Cardona Revolutionizes Athlete Support with Beyond the Game
Atlético de Madrid player Marta Cardona has taken a step forward in her career by presenting Beyond the Game, an innovative agency for athlete representation and management.
Alongside Inma Martínez, a former player with experience at Rayo Vallecano and Alavés, and Laura Madrigal, an expert in digital communication, Cardona seeks to transform the way elite athletes manage and enhance their careers.
Beyond the Game is born from the direct experience of its founders in the world of high-level sport, offering a perspective focused on the real needs of athletes. “We are excited to launch Beyond the Game and offer a truly athlete-centered perspective,” Cardona stated, highlighting her experience as a professional footballer.
The agency distinguishes itself through its personalized approach, providing comprehensive strategic support so that athletes can reach their full potential and build a strong personal brand.
The agency offers services ranging from personal brand development and capital management to tax advice and strategic sports career planning. Although initially focused on representing female soccer players, the other services will be available to professionals from other sports.
The launch of Beyond the Game was attended by prominent figures from the sports world, marking the beginning of a new stage in supporting and developing the careers of elite athletes. Eight months of work culminated in the presentation of this exciting initiative, which promises a positive impact on the sector.
