Atlético de Madrid: A Valentine's Day of Loyalty
Atlético de Madrid has once again moved its fans with a new spot, this time for Valentine’s Day. Under the motto ‘Loyalty is also love,’ the red and white club challenges the traditional conventions of this date, celebrating a different kind of love, a feeling that goes beyond romantic relationships.
The spot, titled ‘Chair’ and made in collaboration with the agency Sra. Rushmore, highlights loyalty as one of the fundamental pillars of the club. The audiovisual piece tells a story that emphasizes how commitment and fidelity can remain intact, even when paths diverge.
From Atlético, it is emphasized that ‘Chair’ is a reminder that love, in all its forms, can endure over time, demonstrating that some connections, both in football and in life, are unbreakable.
Once again, Atlético de Madrid shows that its essence goes beyond the purely sporting, rooted in values and feelings that differentiate it from its rivals. This Valentine’s Day, the Metropolitano dresses in red and white to celebrate loyalty, that unconditional love that unites the club with its fans.
