Colchonero Passion: The Metropolitano Vibrates with the Motto 'It Kills Me, It Gives Me Life'
The Metropolitano dressed up to welcome its eternal rival in an electrifying atmosphere. Before the crucial match, the Rojiblanco stadium displayed an impressive 360-degree mosaic, dyed red and white, creating an atmosphere that evoked the great nights of glory of Atleti.
The fans, true to their style, once again demonstrated their unconditional support for the team. The mosaic displayed the motto “It kills me, it gives me life”, a phrase that resonates in the heart of every Atlético fan, extracting it from the creative advertisements of Sra.
Rushmore, the advertising agency that perfectly captures the essence of the club. This powerful statement encapsulates the duality of emotions experienced by the Colchonero supporter: the suffering inherent in the constant struggle, but also the unwavering love they profess for their team.
The message, which surrounded the entire stadium, sought to infuse energy and motivation into the players to face the challenge. A gesture that reflects the passion and commitment of a fan base that has been with Atlético de Madrid since its foundation in 1903, making it one of the most emotional clubs in the world. The Metropolitano was a Rojiblanca cauldron, driving the team in search of victory and demonstrating, once again, why Atleti is different.
