Metropolitano, a Revenue Goal for Atlético
The Metropolitano has established itself as a key piece in Atlético de Madrid’s economic machinery, transforming into an epicenter of top-tier events and shows.
Beyond being the home of Atleti, the stadium has become one of the most important concert venues in Spain, attracting world-class artists and generating a constant flow of revenue for the club.
The confirmation of multiple concerts, including the double date with Aitana, underscores the Metropolitano’s appeal to the music industry. Artists such as Ed Sheeran, Lola Índigo, Imagine Dragons, and AC/DC, among others, have chosen the stadium to connect with their fans, filling the stands and generating a vibrant atmosphere.
These events not only boost the club’s economy through venue rental, but also through ticket sales and catering. The economic impact of the Metropolitano goes beyond concerts. The stadium hosts dozens of events, from graduations to company meetings, solidifying its position as a multifunctional space.
The club estimates that the revenue generated by these activities, added to the stadium’s naming rights, represents a significant percentage of its total income. Looking to the future, Atlético de Madrid seeks to further expand its presence in the world of entertainment. The partnership with leading companies in venue management and event production aims to transform the Aquatic Center into a new performance space, consolidating the Metropolitano as an economic engine and a symbol of the club’s growth.
