Atlético joins the fight against childhood cancer
Great initiative from the Red and Whites! Atlético de Madrid joins the Aladina Foundation’s Pañuelo Challenge 24-25, once again demonstrating its social commitment. Along with other La Liga clubs and Aramark, the catering provider at the Metropolitano, Atleti seeks to raise vital funds for the fight against childhood cancer.
Fans attending this weekend’s matches can collaborate by purchasing the Aladina Foundation bracelet at the stadium bars, joining this wave of solidarity that has already raised almost 20,000 euros out of the 360,000 sought.
This collection will go to the Foundation’s scholarship program for young oncologists, supporting the future of research. In addition, the little heroes will have the opportunity to live an unforgettable experience thanks to Escort Kids, where they will jump onto the field hand in hand with the players, sharing a unique moment with their idols before the initial whistle.
Atlético de Madrid, with this action, shows its most humane side and joins the Aladina Foundation to give visibility to this disease and support the children and adolescents who face it. A gesture that makes all Atlético fans proud! In Spain, around 1,500 cases of childhood cancer are diagnosed each year, and Atlético’s initiative contributes to Aramark’s Corporate Social Responsibility strategy to positively impact people and the planet. Forza Atleti!
