Atleti Conquers the Universe: Red and White Passion Without Borders
Atlético de Madrid continues to expand its legend, demonstrating that the red and white passion knows no limits. In a show of ingenuity and vision, the club has launched innovative initiatives to connect with its fans beyond our borders, consolidating itself as a team with an unparalleled global fanbase.
In the last decade, Atleti has experienced exponential growth in its social mass, becoming one of the most beloved clubs in the world. To strengthen this bond, especially with those who cannot live the day-to-day in Madrid, the club has presented the ‘Atleti Red & White’ card, an international membership designed to bring Atleti closer to its fans around the world.
But Atleti’s ambition goes further, all the way to the stars! To promote this membership, the club has created the first official ‘Supporters’ Club’ in outer space, located on a star in the constellation Ursa Major.
A bold and original sports marketing action that reflects the club’s nonconformist spirit. ‘Atleti Red & White’ members enjoy exclusive benefits, such as discounts in the online store and the opportunity to win a trip to Madrid to experience the magic of a match at the Metropolitano. With this initiative, Atlético de Madrid reaffirms its commitment to its international fans, demonstrating that the red and white feeling is universal and that, together, we can conquer the universe!
