The return of 'Fútbol es Fútbol' to Telemadrid: a shot of enthusiasm
Javier Callejo, director of sports of Telemadrid, celebrates the return of the program ‘Fútbol es Fútbol’ and the return of First Division football in open after 18 years. The program was a success in its time and a reference in the audiovisual and sports panorama.
Callejo embarked on the project because he had been pursuing it for some time. The FORTA has recovered the broadcast of live matches, but Telemadrid cannot compete economically with private televisions. The program is broadcast on Sundays at 21:45 and has recovered its original audience. The objective is to expand the age range. Telemadrid has not only been a pioneer in the coverage of sports for people with disabilities.
