Atleti: Strategic Alliances to Conquer the World
Atlético de Madrid continues its unstoppable expansion strategy, adding valuable strategic partners that boost its economic and brand growth. The recent agreements with Riyadh Air, Red Bull, Visit Rwanda, and the renewals with Nike and Mahou, represent an injection of energy for the club.
The arrival of Visit Rwanda as a premium sponsor, present on the back of the jersey and on the front of the training kit, underscores Atleti’s commitment to growing its brand in Africa.
The extension of the agreement with Riyadh Air and the alliance with Red Bull not only provide financial resources, but also expand Atleti’s visibility globally. The renewal with Nike until 2035, along with the continued collaboration with Mahou, consolidate long-term stability and growth.
This strategic effort translates into a solid economic position, ranking Atleti as the 12th club in Europe with the highest revenue, surpassing giants such as Milan and Inter. In addition, the club continues to grow socially, with a record number of members and season ticket holders.
Constant qualification for the Champions League, coupled with participation in the upcoming Club World Cup, guarantee significant additional income. The Ciudad del Deporte, on the horizon, promises to be a new engine of revenue and a space to continue attracting strategic partners. With a management focused on integral growth, Atleti is preparing to take the definitive leap and compete head-to-head with the greats of LaLiga and Europe.
