Atleti, a creative benchmark: Double win at the National Creativity Awards!
Great news for the Red and White family! Atlético de Madrid has once again demonstrated its ingenuity and social commitment by being awarded two prizes at the prestigious 2025 National Creativity Awards.
This recognition underscores the club’s ability to connect with its fans and society through innovative and emotional campaigns. The Christmas campaign ‘Comandante y Cartón’, developed in collaboration with Sra.
Rushmore, won a silver in the Strategy - Consistency category and a bronze in Ideas - Educational Centers. This endearing spot pays tribute to loyalty, promoting responsible animal adoption and giving visibility to shelters. A powerful message that resonates with Atlético’s values.
In addition, the campaign ‘Marino Uriel. An (Un)forgettable Legend’, created with Havas Creative and in collaboration with AFEAM, received another bronze in the Ideas - Educational Centers category.
This impactful initiative invited the public to experience the reality of people with Alzheimer’s, using the figure of a legendary fictional Red and White player. A show of sensitivity and support for a noble cause. These awards add to the long list of accolades that Atlético has received at the National Creativity Awards in recent years, consolidating its position as a leading club also in the field of communication. One more reason to celebrate the innovative spirit and Red and White creativity.
