Cardona Revolutionizes Athlete Support with Beyond the Game

Atlético de Madrid player Marta Cardona has taken a step forward in her career by presenting Beyond the Game, an innovative agency for athlete representation and management.

Alongside Inma Martínez, a former player with experience at Rayo Vallecano and Alavés, and Laura Madrigal, an expert in digital communication, Cardona seeks to transform the way elite athletes manage and enhance their careers.

Beyond the Game is born from the direct experience of its founders in the world of high-level sport, offering a perspective focused on the real needs of athletes. “We are excited to launch Beyond the Game and offer a truly athlete-centered perspective,” Cardona stated, highlighting her experience as a professional footballer.

The agency distinguishes itself through its personalized approach, providing comprehensive strategic support so that athletes can reach their full potential and build a strong personal brand.

The agency offers services ranging from personal brand development and capital management to tax advice and strategic sports career planning. Although initially focused on representing female soccer players, the other services will be available to professionals from other sports.

The launch of Beyond the Game was attended by prominent figures from the sports world, marking the beginning of a new stage in supporting and developing the careers of elite athletes. Eight months of work culminated in the presentation of this exciting initiative, which promises a positive impact on the sector.

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Lenglet: A Key Signing for Atlético?

Atlético de Madrid is seriously considering the possibility of acquiring Clement Lenglet on a permanent basis. The French central defender, on loan from Barcelona, has gained prominence in Simeone’s scheme, becoming an important player in the team.

His good performance, especially after Le Normand’s injury, has opened the doors to the starting eleven, where he has demonstrated his value. Lenglet, with 29 games played and 2 goals, provides a clean ball exit from the defense, a plus for Atlético’s game.

Despite some isolated errors, his overall performance has convinced Cholo, who values ​​his commitment and professionalism. The Rojiblanco club faces a summer of important decisions, with the Club World Cup on the horizon. Lenglet’s continuity is a priority.

Barcelona, ​​for its part, needs to release the player, which could facilitate the negotiation. However, Lenglet’s good performance at Atlético has revalued his card, which could complicate negotiations.

The next few weeks will be decisive in determining whether Atlético decides to make an economic effort to ensure the permanence of the French central defender. His starting position in recent games is a sign of the confidence that Simeone places in him and a clear message to the club’s board about his importance in the team.

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Atleti Remembers the Intercontinental Feat: A Historic Milestone

Atlético de Madrid proudly celebrates the 50th anniversary of its Intercontinental Cup, a title that signified sweet revenge after the bitter end in Brussels. That goal by Schwarzenbeck in the last gasp of extra time, which equalized Luis’s formidable free-kick goal, left the team psychologically affected.

The defeat in the play-off match was a hard blow. This fact led to the dismissal of Juan Carlos Lorenzo, and the arrival of Luis Aragonés to the rojiblanco bench. With a firm hand, Luis imposed new rules, marking the beginning of an era.

The Intercontinental was presented as his first great test. Atleti accessed the tournament due to the resignation of Bayern, European champion. In an era where South American teams imposed a very physical game, some European champions declined to participate.

However, Atlético, with its large presence of Argentine players, was not intimidated. After falling 1-0 in Argentina against Independiente, the rojiblanco team came back in the Manzanares with goals from Irureta and Ayala, conquering the title.

The image of Adelardo lifting the Intercontinental, on Capón’s shoulders, is an unforgettable symbol in the athletic memory. The club does well to remember this moment, because collective memory is the essence of the institution.

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Atlético: Legends Relive the Intercontinental Triumph

The Metropolitano was decked out to celebrate the 50th anniversary of Atlético de Madrid’s Intercontinental Cup victory. In an emotional day, legends such as Alberto, Adelardo, Marcelino, Eusebio, Tirapu, Heredia, Benegas, Bermejo, Aguilar, Antonio, Baena and Laguna gathered to remember that historic milestone that marked a golden era for the club.

At the ‘Meeting with Legends’ event, the protagonists shared anecdotes and memories of that epic clash against Independiente. The Metropolitano auditorium was filled with fans who applauded and cheered these Rojiblancos idols, reliving unforgettable moments from that match.

Under the direction of Luis Aragonés, Atlético managed to overcome the adverse score in Argentina thanks to goals from Irureta and Ayala at the Vicente Calderón. On that April 10, 1975, 65,000 Colchoneros souls filled the stadium.

Adelardo recalled the intensity of those matches, highlighting the toughness of the game on both sides. Ayala, for his part, expressed his relief after Irureta’s goal, feeling that victory was near. The Argentine’s goal sealed the triumph, unleashing euphoria in the stands. Undoubtedly, a celebration full of emotion and pride for all Atlético fans.

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Gio and Luany: Red and White Samba Conquers the USA

Brazilian flavor with Red and White DNA! Gio and Luany, Atlético de Madrid players, were key in Brazil’s historic victory over the United States. The forwards shone brightly in the match played in San José, demonstrating their excellent form.

Gio, an undisputed starter, assisted Kerolin for the 1-1 with a spectacular play, while Luany, in her debut with the senior national team, gave a goal pass to Amanda Gutierres for the definitive 1-2 in added time.

Brazilian social networks celebrated the victory with enthusiasm, highlighting that Brazil broke the streak of not being able to beat the United States on their own territory. This triumph was even more significant for Gio and Luany, who demonstrated their connection and talent at the service of the ‘Canarinha’.

Previously, Brazil had lost to the United States, a match in which Gio started, but Luany did not have minutes. In the second match, Luany debuted and demonstrated her worth by assisting Amanda Gutierres.

Gio, with her dribbling and vision of the game, had already provoked the tie with an assist to Kerolin. But it was Luany who, in added time, sealed the victory with a precise pass to Amanda Gutierres. The Red and White samba resonated strongly on the field. With ten goals and seven assists combined this season with Atlético, Gio and Luany arrive in an optimal moment for Sunday’s crucial match against Barça. The ‘Colchoneras’ trust their talent to face this important challenge!

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Díaz de Mera to Referee at the Metropolitano

Atlético de Madrid is preparing to host its rival in matchday 31, a crucial game where every point counts. To officiate this important match, Isidro Díaz de Mera Escuderos has been appointed, a referee with experience in the top flight.

This will be the third time this season that Díaz de Mera has coincided with the other team. In the 14 matches he has refereed this season, Díaz de Mera has already crossed paths with Atlético de Madrid on two occasions: a 1-1 draw against Real Sociedad and a 1-0 home victory against Osasuna.

Díaz de Mera, who is in his fifth season in the First Division, is characterized as a referee who does not hesitate to show yellow cards. In the 14 matchdays he has directed so far, he has shown a total of 76 cautions, which is equivalent to an average of 5.4 per game.

Figueroa Vázquez will assist in the VAR. We are confident that, with the unconditional support of our fans at the Metropolitano, the team will achieve a positive result and continue to add important points in the fight for its goals.

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Atlético: The League Comeback Operation!

Atlético de Madrid is intensely preparing for its upcoming league match against Valladolid, with its sights set on closing the gap with the leaders. Simeone, aware of the importance of every point, has been testing a luxury starting eleven, seeking the formula to continue competing for the title.

In the morning training session in Majadahonda, the Argentine coach could not count on De Paul and Lino, whose recoveries are being managed with caution to ensure their availability in the near future, possibly for the match against Las Palmas.

The rest of the squad worked with great intensity, divided into groups to fine-tune the strategy. The eleven that is shaping up for the crucial match at the Metropolitano includes Oblak in goal, a solid defense with Llorente, Giménez, Lenglet, and Javi Galán.

In midfield, Koke returns to contribute his experience, accompanied by Giuliano, Barrios, and Gallagher, who continues to play as a left interior. The attacking duo would be formed by Julián Alvarez and Griezmann, seeking the connection that drives the team towards victory.

Simeone was very active during training, closely monitoring every detail and demanding maximum intensity in the exercises. The team is aware of the importance of adding the three points to continue aspiring to the top of the table. Atlético is going all out in search of the comeback!

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Luis and Simeone: Legends of Atleti, From the Pitch to the Bench

The history of Atlético de Madrid is written with proper names: Luis Aragonés and Diego Pablo Simeone. Two legends who have marked the club both on and off the field. Aragonés, with 982 matches between player and coach, conquered the Intercontinental Cup, a milestone that placed Atleti at the top of world football.

Simeone, with 900 matches and counting, now seeks to emulate that feat in the upcoming Club World Cup. Aragonés, after suddenly hanging up his boots, took on the challenge of leading the team and quickly led them to the Intercontinental title.

Now, Simeone has the opportunity to achieve something similar. Atlético will participate in the Club World Cup, a tournament with a renewed format. Although different from that final against Independiente, Cholo aspires to add another world title to the club’s history.

While the Champions League has been resisted, with two finals lost in a cruel way, Simeone does not cease in his efforts to continue taking Atlético to the top. The legacy of Luis and Cholo is indelible at the Metropolitano and in the hearts of every rojiblanco fan.

Their passion, dedication and love for the club have made them eternal symbols. Atleti would not be understood without them, two figures who represent the essence of the Atlético sentiment.

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Atlético and Nike: United until 2035!

Great news for the Red and White family! Atlético de Madrid and Nike have extended their successful alliance until 2035. This renewal consolidates a relationship that began in 2001 and has been key to the club’s growth and success.

Since then, Nike has been the technical sponsor, designing kits that have dressed the team in unforgettable moments. This new agreement reinforces Nike’s commitment to the club, both with the men’s and women’s teams.

Nike has witnessed the 16 titles that Atlético has conquered, including two men’s Leagues and three women’s Leagues, in addition to six European titles.

Together, they have overcome challenges such as the move from Vicente Calderón to the Metropolitano and the consolidation of the club among the European elite, being one of the six teams that have managed to qualify for the last twelve editions of the UEFA Champions League consecutively.

With this renewal, Atlético looks to the future with optimism and ambition, ready to face new challenges. Exciting projects loom on the horizon such as participation in the first Club World Cup in the United States this summer and the upcoming inauguration of the City of Sport. A union that promises to continue giving many joys to the Colchoneros fans!

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Atleti: 50 Years of Greatness and Passion

Since winning the Intercontinental Cup, Atlético de Madrid has undergone a spectacular transformation. The club has established itself as a European giant, expanding its trophy cabinet with four La Liga titles, six Copa del Rey titles, two Spanish Super Cups, three Europa League titles, and three European Super Cups.

An enviable record that demonstrates the team’s ambition and fighting spirit! Atleti has proven capable of competing head-to-head with the big teams, snatching titles and leaving its mark on continental football.

In addition, the club has adapted to the new times, with a powerful women’s section that is a source of pride for the fans. The women compete at the highest level, winning titles and demonstrating the club’s commitment to equality and female talent.

The Metropolitano, modern and spectacular, has become a symbol of this new era. With a capacity of 70,000 spectators, the stadium vibrates with every match and hosts world-class events. And what about the fans…

simply unmatched! From those 50,000 members dreamed of by Vicente Calderón, today we are 150,000 red and white souls who carry Atleti in our hearts. A loyal and passionate social base that grows day by day, spreading its love for the club to new generations. Atlético de Madrid has come a long way in these 50 years, but the essence remains intact: fight, dedication, and a unique feeling that unites all Atléticos.

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